Expert Advice on Improving Your Home

Today’s Homeowner Kicks Off ‘Paint Week’ to Help Homeowners Tackle Labor Day Weekend Paint Jobs

Mobile, AL (August 23, 2019) – Painting projects are popular for a reason – they’re DIY-friendly and offer a big transformation in exchange for minimal time and expense. And there’s no better time to tackle a paint project than over a long weekend. That’s why respected home improvement authority, Today’s Homeowner, is hosting a special “Paint Week” to arm homeowners with all of the information they need to get top-notch results, and a chance to win $100 to go toward painting supplies. Research Solutions Inc. recently surveyed the Today’s Homeowner audience and found 9 in 10 are planning an average of 14 home improvement projects in the next 12 months, with 62% planning interior painting projects. Bathrooms and kitchens top the list of rooms getting a fresh coat. The TH audience cited updating design/décor, regular maintenance and updating damaged walls as the main triggers for painting. [caption id="attachment_86294" align="alignright" width="400"] Danny Lipford[/caption] “Painting is a DIY task that most homeowners feel comfortable doing because it’s easy and affordable,” says Danny Lipford, host of “Today’s Homeowner.” “But anyone who’s picked up a brush or roller knows there are some tips and tricks of the trade that make all the difference! We’re excited to present ‘Paint Week’ to our fans and offer them the insight they need to paint like the pros.” The multimedia “Paint Week” campaign and giveaway is hosted on the brand’s website at TodaysHomeowner.com/PaintWeek. Visitors can enter the $100 gift card giveaway and explore a curated collection of the brand’s most popular painting content, including: • How-to videos demonstrating the best painting techniques for professional results • Painting project articles with step-by-step instructions • Simple Solution videos offering clever hacks and tips to make any painting project easier • Best New Product videos showcasing the latest tools and innovations for painting Paint enthusiasts can also find “Paint Week” video content on The Today’s Homeowner YouTube channel within its “Painting Made Easy” playlist, including the popular “How to Make a Scaffold to Paint a Stairway” video with over 350,000 views. In addition, Today’s Homeowner will release a special “Paint Week” Podcast episode featuring advice and common painting questions and answers from Nick Slavik, a professional painter and Today’s Homeowner “Tips from the Pros” contributor. The episode will be available for download August 26 with a link available at TodaysHomeowner.com/PaintWeek. About Today’s Homeowner Media Today's Homeowner is a trusted home improvement authority delivering fresh, original, practical advice to consumers across diverse media platforms including the top-rated, nationally syndicated “Today’s Homeowner” television show, now in its 21st season, and its radio counterpart, the nationally syndicated “Today’s Homeowner” radio show. Additionally, the media brand hosts the top home enthusiast destination website, TodaysHomeowner.com, drawing more than 2 million monthly visitors, the weekly “Today’s Homeowner” Podcast, robust social media channels and the award-winning lifestyle blog and web series, ”Checking In With Chelsea.” 3 Echoes Productions, the professional production arm of the brand, serves an impressive national clientele with expert video services. Host and founder of the brand, Danny Lipford, is among the most sought-after home improvement experts in the country. The seasoned remodeling contractor and media personality served as the home improvement expert for CBS’s “The Early Show” and The Weather Channel for over a decade and has made more than 190 national television appearances on “FOX & Friends,” “Inside Edition,” “Morning Express with Robin Meade,” FOX Business Channel, “Rachael Ray” and more. He travels the country making appearances as a brand ambassador and spokesperson, and contributes expertise to hundreds of popular magazines and online media outlets each year.

Today’s Homeowner Welcomes New Midwest Sales Director

[caption id="attachment_87854" align="alignnone" width="632"] Cathy Whelan has joined Today's Homeowner Media as its Midwest Sales Director.[/caption] MOBILE, ALABAMA (June 27, 2019) – Today’s Homeowner Media, now in its 21st year, is pleased to announce its new Midwest Sales Director, Cathy Whelan. With steady growth across its 8 media platforms, the veteran home improvement brand has expanded its staff with 6 new employees during the past 9 months. Whelan is the team’s latest member. “I’m very happy to have Cathy on board to handle our very important Midwest territory,” says Danny Lipford, President and Host of Today’s Homeowner Media. “Her vast experience in consultative selling and creating multimedia integrated programs makes her a perfect fit for the direction my company is heading.” As Midwest Sales Director, Whelan will work with clients to create custom solutions for their marketing objectives and relevant content for our audience. She officially joined the team June 25 and has been reviewing brand operations and planning strategy for 2019-2020. “I’m excited to join the Today’s Homeowner team to expand our relationships in the Midwest,” said Whelan. “Since the brand has so many platforms, it will be easy to create the perfect advertising options for our clients.” Whelan is an experienced sales professional with an entrepreneurial spirit. She’s received several awards for her work as Integrated Brands Director at Hearst Magazines, and is co-owner of a long-running trade magazine. She holds a Bachelor of Arts degree from Lawrence University and resides in Chicago with her family. She may be contacted at (708) 466-6083, and cathy@dannylipford.com. About Today’s Homeowner Media Today's Homeowner is a trusted home improvement authority delivering fresh, original, practical advice to consumers across diverse media platforms including the top-rated, nationally syndicated Today’s Homeowner television show, now in its 21st season and its radio counterpart, the nationally syndicated Today’s Homeowner Radio Show. Additionally, the media brand hosts the top home enthusiast destination website, TodaysHomeowner.com, drawing more than 2 million monthly visitors, robust social media channels and the award-winning lifestyle blog and web series, ”Checking In With Chelsea”. 3 Echoes Productions, the professional production arm of the brand, serves an impressive national clientele with expert video services. Host and founder of the brand, Danny Lipford, is among the most sought-after home improvement experts in the country. The seasoned remodeling contractor and media personality served as the home improvement expert for CBS’s The Early Show and The Weather Channel for over a decade and has made more than 180 national television appearances on FOX&Friends, Inside Edition, Morning Express with Robin Meade, FOX Business Channel, Rachael Ray and more. He travels the country making appearances as a brand ambassador and spokesperson, and contributes expertise to hundreds of popular magazines and online media outlets each year.

Danny Lipford Helps Homeowners Create the Perfect Outdoor Living Space During National Media Event

[caption id="attachment_87527" align="alignnone" width="632"] Want to enjoy outdoor living at its finest? Then regularly maintain your deck and lawn.[/caption] June 18, 2019 (Fairhope, AL) – Outdoor living is a way of life for today’s homeowners. But just like any other area of the home, outdoor spaces have to be maintained. Today, Danny Lipford, host of “Today’s Homeowner TV and Radio,” hosted a national satellite media event to share his best advice for upgrading outdoor spaces, and keeping them comfortable, low-maintenance and looking great. Lipford kicked off his broadcast from a residence in Fairhope, AL, to an audience of 25+ million viewers. Throughout the morning, he connected with 33 media outlets across the country, offering inspiration and practical advice for any outdoor space. [caption id="attachment_87528" align="alignnone" width="632"] Composite decking is a durable, low-maintenance alternative to wood decks. [/caption] First, he tackled one of the most dreaded outdoor living chores for homeowners – deck maintenance. Decks are common for many homes, and serve as the hub for outdoor gatherings – so they need to be safe, secure and in good shape. Lipford pointed out that wood decks are popular for their natural beauty and affordability, but they do require a higher level of time and money to maintain than some alternatives. Lipford showcased a new composite deck that he and his team recently installed on an episode of his TV show, “Today’s Homeowner.” The decking material is part of the Enhance line from Trex, and requires little-to-no maintenance. Made from more than 95% recycled materials, the boards need an occasional soap-and-water cleaning to stay looking great – no sanding or staining. And the best feature is they come in a variety of colors — all with a 25-year warranty. Another benefit of the featured deck is its unique drainage system. The RainEscape system that Lipford installed protects the area below the deck from moisture, making it perfect for storing lawn tools and equipment. As an added benefit, the system directs water away from the home’s foundation, avoiding costly damage. [caption id="attachment_87529" align="alignnone" width="632"] AMES’ Ergo Gel Trowel [/caption] Yardwork is another chore that challenges many homeowners, so Lipford offered tips to make it a little easier. [caption id="attachment_86294" align="alignright" width="400"] Danny Lipford[/caption] “As with any home improvement project, you need to make sure you have the right tool for the right job,” Lipford said. “No one wants to spend more time or energy than necessary sweating it out to get a beautiful lawn and landscape.” Lipford introduced viewers to several specialized tools from AMES designed to make yard work a breeze. First, he focused on container gardening with the Ergo Gel Trowel and Hand Cultivator. Because these tools are designed with an ergonomic handle and gel-grip insert, they help prevent fatigue and are especially beneficial for gardeners with arthritis or limited hand strength. They’re also the perfect tools to plant lavender, rosemary and marigolds in containers, or add them to existing beds since they naturally repel mosquitoes and other outdoor pests. For homeowners needing to define borders for flowerbeds or walkways, Lipford suggested the Landscape Border Edger, which makes the job easy with its serrated edge, footstep and wide handle. Saving the best for last, Lipford discussed how homeowners can achieve the lush, green lawn they crave. • Keep it debris-free. Lawns need to breathe and can easily get overrun with weeds and thatch. Using a steel tine rake helps remove these and other debris that can suffocate grass. • Water weekly. Lawns need at least one inch of water per week, and more when the heat is severe. • Raise your mower blade and keep it sharp. Taller grass is more drought-tolerant, grows deeper roots, and provides shade to keep weeds at bay. Add stepping stones or pavers to high-traffic areas. This will minimize damage to your grass when it’s most vulnerable. To fully enjoy any backyard paradise, Lipford encourages homeowners to add some shade to their outdoor spaces. A variety of options that are budget and DIY-friendly, include: • Installing an awning • Building a pergola • Adding a piece of sailcloth The media event was sponsored by Trex and AMES Tools. A broadcast-ready clip with Lipford’s advice is available to the media. Find additional convenient smart home technology tips and home improvement advice at TodaysHomeowner.com. About Today’s Homeowner Media “Today's Homeowner” is a trusted home improvement authority delivering fresh, original, practical advice to consumers across diverse media platforms including the top-rated, nationally syndicated “Today’s Homeowner” television show, now in its 21st season and its radio counterpart, the nationally syndicated Today’s Homeowner Radio Show. Additionally, the media brand hosts the top home enthusiast destination website, TodaysHomeowner.com, drawing more than 2 million monthly visitors, robust social media channels and the award-winning lifestyle blog and web series, ”Checking In With Chelsea.” 3 Echoes Productions, the professional production arm of the brand, serves an impressive national clientele with expert video services. Host and founder of the brand, Danny Lipford, is among the most sought-after home improvement experts in the country. The seasoned remodeling contractor and media personality served as the home improvement expert for CBS’s “The Early Show” and The Weather Channel for over a decade and has made more than 190 national television appearances on “FOX & Friends,” “Inside Edition,” “Morning Express with Robin Meade,” FOX Business Channel, “Rachael Ray” and more. He travels the country making appearances as a brand ambassador and spokesperson, and contributes expertise to hundreds of popular magazines and online media outlets each year.

Media

For more information about Today’s Homeowner with Danny Lipford, contact:

Stephanie Greenwood, Public Relations Manager 
Office: (251) 478-3345, ext. 110
Mobile: (251) 401-7535 
stephanie@dannylipford.com

Press Releases

In the News