Mobile, Alabama (March 15, 2022) — National Home Improvement expert and resident of Mobile, Ala., Danny Lipford, announced a gift of $250,000 in advertising assets and inventory to aid the City of Mobile’s tourism efforts.
Lipford made the announcement during the Mobile City Council Meeting on March 15, 2022. The comprehensive media package presented to Mayor Sandy Stimpson, city officials and tourism representatives will build national awareness around the benefits of visiting Mobile and promote economic growth within the community.
Lipford moved to Mobile in 1975 to attend the University of South Alabama. He started his remodeling business, Lipford Construction, in 1978 and recently celebrated his 44th year in business.
In 1988, he started a local cable access TV show to promote his business and it grew to what is now a nationally recognized and award-winning media company, Today’s Homeowner.
Danny has always been involved in the community and has produced more than 500 episodes of Today’s Homeowner TV in the Mobile area. This extensive media gift will amplify his effort to promote the city which has been his home for over 40 years.
“I have always wanted to do something to encourage people to visit Mobile. Every time we bring people in town for business and video projects, they are blown away by all that Mobile has to offer. Plus, it’s where I’ve built my businesses and raised my family. I am very proud of our town!”
-Danny Lipford
Today’s Homeowner Media will provide creative and staff resources from its full-service content studio, 3 Echoes, to produce broadcast quality TV and Radio commercials that align with the mission of Visit Mobile. These Commercials will air across the “Today’s Homeowner with Danny Lipford” nationally syndicated TV and Radio platforms beginning spring 2022.
The media gift includes:
- • Production of a 30-second national broadcast-quality TV commercial touting the benefits of visiting Mobile.
- • National TV ad inventory airing at least 30 times on “Today’s Homeowner with Danny Lipford” TV show, reaching 2+ million viewers each week.
- Production of two 30-second radio commercials.
- National radio inventory airing a minimum of 52 times on the “Today’s Homeowner with Danny Lipford” radio show, reaching 362,000+ listeners each week.
- Video and audio assets provided to the City of Mobile for additional promotional use.
- At least 16 episodes of “Today’s Homeowner with Danny Lipford” TV show will be filmed in Mobile during 2022. Danny will mention the location in the majority of these shows.
“Danny’s media gift to the City of Mobile is a significant investment and a great example of the impact citizens can make when they find a place to join in the momentum of our City. Danny has already been a great ambassador to the City of Mobile and we are tremendously grateful for this gift, which will promote our City to a national audience and make a significant impact on bringing visitors to see all Mobile has to offer.”
mobile Mayor Sandy Stimpson
Additional details about the project, including photos and ongoing updates, are available online at the 3 Echoes website: 3echoes.com and on the 3 Echoes social media platforms, www.facebook.com/3EchoesContentStudio, www.linkedin.com/company/3-echoes-content-studio, www.instagram.com/3echoescontentstudio.
About Today’s Homeowner Media
Today’s Homeowner is a trusted home improvement authority delivering fresh, original, practical advice to consumers across diverse media platforms including the top-rated, nationally syndicated “Today’s Homeowner” television show, now in its 24th season, and its radio counterpart, the nationally syndicated, “Today’s Homeowner Radio Show,” airing on 360+ stations. The Emmy nominated “Today’s Homeowner” television show airs in 92% of the U.S., reaches 2+ million weekly viewers, and is the second-longest-running home improvement TV show in the nation.
Additionally, the media brand hosts the top home enthusiast destination website, TodaysHomeowner.com, the weekly “Today’s Homeowner Podcast,” robust social media channels and the award-winning lifestyle blog and web series, ”Checking In With Chelsea.” 3 Echoes Content Studio creates multi-media content strategy and assets for Today’s Homeowner Media as well as an impressive national clientele.
Host and founder of the brand, Danny Lipford, is among the most respected and sought-after home improvement experts in the country. With over 200 national television appearances, Lipford travels the country as a brand ambassador and spokesperson and contributes his trusted expertise to popular broadcast, print and digital media outlets each year.