(October 23, 2019) MOLINE, IL. — Nearly half of do-it-yourself homeowners expect to rely more on rental tools in the next year, according to a survey released by the American Rental Association.

The “Rental Customer Needs Study,” conducted by RSG, an independent research firm for ARA, surveyed a sample of DIY homeowners across the country.

Key Findings

Results showed that 62% of DIY homeowners rented equipment for a project and completed the job themselves in the past year. Of those who rented, 48% expect to rent more in the year ahead.

The most sought-after tools for home projects were carpet cleaners, pressure washers and portable air compressors.

Common reasons DIY homeowners rented included:

  • They needed to use the item infrequently or only for a short time (54 percent)
  • The item was needed for immediate use and they didn’t want to buy it (49 percent)
  • The rental store location was convenient (40 percent)
  • They could not afford to buy and own the item (27 percent)

To gather information about rental and rental locations, 59% of respondents visited rental stores in person; 52% conducted an internet search; 44% visited rental store websites; 40% talked to others; and 29% called rental stores.

When deciding on a rental store to partner with, DIY homeowners said they consider:

  • Location convenience
  • Competitive rental costs
  • Positive past experience
  • Selection and availability of items
  • Newness and condition of items
  • Desired brand availability
  • Store hours and pickup times

Rental experience satisfaction was high among DIY homeowners. Seventy-four percent of respondents said they were very satisfied; 24% said they were satisfied.

Editorial Contributors
avatar for Danny Lipford

Danny Lipford


Danny Lipford is a home improvement expert and television personality who started his remodeling business, Lipford Construction, at the age of 21 in Mobile, Alabama. He gained national recognition as the host of the nationally syndicated television show, Today's Homeowner with Danny Lipford, which started as a small cable show in Mobile. Danny's expertise in home improvement has also led him to be a contributor to popular magazines and websites and the go-to source for advice on everything related to the home. He has made over 200 national television appearances and served as the home improvement expert for CBS's The Early Show and The Weather Channel for over a decade. Danny is also the founder of 3 Echoes Content Studio, TodaysHomeowner.com, and Checking In With Chelsea, a décor and lifestyle blog.

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