Trafficmaster Allure Ultra is a floating, resilient vinyl flooring with individual planks that click and lock together without glue for easy, DIY installation. It installs over most existing floors without the need for underlayment.

Allure Ultra gives the look of real wood and comes in a wide range of colors. It’s 100% waterproof, allowing installation in bathrooms, laundry rooms, and kitchens.

Allure Ultra vinyl resilient flooring is available at The Home Depot and carries a lifetime residential warranty. We also compare Allure Ultra vinyl flooring and Allure Isocore for more coverage on Trafficmaster flooring products.

Watch the video above to find out more.

VIDEO TRANSCRIPT

Jodi Marks: Now, when you think about your kitchen flooring, you’ve got several different options. You could install tile, you could put down a vinyl resilient sheet flooring, you can also do hardwood. Well, how about you marry all of those options into one product?

Take a look at this, this is Allure flooring. And you would think upon first glance that this is hardwood flooring; but you know what, it isn’t. I’ve got some planks down here that I’m going to pull up. This is actually resilient flooring. Can’t do that with laminate flooring, but take a look at it. It looks just like hardwood flooring and the great thing is, is you can install it just like you would laminate flooring with that click technology that holds it into place.

Now, it’s 100% waterproof, it’s very durable, easy to clean up, easy to install, you don’t have to use any underlayment underneath it when you install it, and it can go over most surfaces. As a matter of fact, it’s so durable, this has actually been used in commercial applications as well. So this is just a great option when you’re considering all of your options for your kitchen flooring.


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Editorial Contributors
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Jodi Marks

Best New Products Host

Jodi Marks is a construction expert and television personality who’s always on the lookout for ways to make a job easier as she hosts “Best New Products” for Today’s Homeowner. After obtaining a degree in psychology, she joined her father's construction company as a project manager. Jodi's career in television began when she was selected to co-host the series Fix It Up! on Home and Garden Television (HGTV). She went on to host several other shows on HGTV, Turner South, and TBS, and co-created The Tile Doctor series with Paul Wilson. Jodi also earned her general contractor's and real estate licenses in Georgia and has been renovating and flipping houses.

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