AA batteries lined up in a row
Not all batteries created equal. (DepositPhotos)

Batteries are a hot commodity during Christmastime and into the new year.

If you’ve ever gotten a present with that dreaded warning label, “batteries not included,” you know how important it is to have batteries on hand, and ones that last a long time.

That’s the idea behind Duracell’s new Optimum alkaline battery. They have a new cathode system that gives your devices extra life. Remote controls can run longer and flashlights can shine brighter with that extra power. 

Plus, say goodbye to loose batteries — these are packaged with a new slider pack and a resealable storage tray!

For more information on the Duracell Optimum Alkaline Batteries log on to homedepot.com.

Editorial Contributors
Danny Lipford

Danny Lipford


Danny Lipford is a home improvement expert and television personality who started his remodeling business, Lipford Construction, at the age of 21 in Mobile, Alabama. He gained national recognition as the host of the nationally syndicated television show, Today's Homeowner with Danny Lipford, which started as a small cable show in Mobile. Danny's expertise in home improvement has also led him to be a contributor to popular magazines and websites and the go-to source for advice on everything related to the home. He has made over 200 national television appearances and served as the home improvement expert for CBS's The Early Show and The Weather Channel for over a decade. Danny is also the founder of 3 Echoes Content Studio, TodaysHomeowner.com, and Checking In With Chelsea, a décor and lifestyle blog.

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