Today’s Homeowner Media Expands Content Team

MOBILE, ALABAMA (October 15, 2018) – Today’s Homeowner Media is pleased to announce the addition of a new member to its content team, Brandon McFarland.

With home improvement spending on the rise, the demand for fresh, practical, expert advice has never been higher.
And with Today’s Homeowner’s loyal and engaged television, radio and digital audience, expanding its Content Team is the natural step as the home improvement powerhouse continues to lead the charge in delivering quality, expert advice.

McFarland joins the Today’s Homeowner team as its new Content Coordinator. He will produce the brand’s nationally syndicated radio show, “Today’s Homeowner with Danny Lipford.”
Other duties include overseeing Facebook Live broadcasts and management of Today’s Homeowner’s YouTube channel and digital assets.
McFarland will also serve as a member of the production team for 3 Echoes, the professional video production arm of the brand.

“I’ve always believed that people never get tired of good information,” says Danny Lipford, on-air Host and President of Today’s Homeowner Media. “With our fans’ ever-growing appetite for realistic home improvement information, it’s important for my team to continue producing the valuable content they want, and making it easier than ever to access and consume. Brandon is playing a big role in that, and I know his experience will benefit our audience and clients.”

As an award-winning producer, McFarland joins the Today’s Homeowner team with 7 years of experience producing television and digital news.
His planning, writing and editing skills are an asset to the brand’s diverse content platforms.
He’s most looking forward to leading one of the media company’s growth initiatives – a brand new podcast featuring Danny Lipford and Chelsea Lipford Wolf.

“My background in news has mainly involved producing short-term, immediate content, so I’m excited to dig into some longer-term projects and flex my creative muscles, says McFarland. “One thing that I’m really excited about is the new podcast platform for Today’s Homeowner. Podcasts are exploding in popularity, so it’s just one more way for the brand to deliver its quality home improvement advice and expertise to consumers.”

Today’s Homeowner fans can look forward to hearing more about plans for the new podcast this quarter, with an anticipated launch in early 2019.

About Today’s Homeowner Media

Today’s Homeowner is a trusted home improvement authority delivering fresh, original, practical advice to consumers across diverse media platforms including the top-rated, nationally syndicated “Today’s Homeowner” television show, now in its 21st season, and its radio counterpart, the nationally syndicated “Today’s Homeowner” radio show.

Additionally, the media brand hosts the top home enthusiast destination website,, drawing more than 2 million monthly visitors, robust social media channels and the award-winning lifestyle blog and web series, “Checking In With Chelsea.” 3 Echoes Productions, the professional production arm of the brand, serves an impressive national clientele with expert video services.

Host and founder of the brand, Danny Lipford, is among the most sought-after home improvement experts in the country. The seasoned remodeling contractor and media personality served as the home improvement expert for CBS’s “The Early Show” and The Weather Channel for over a decade and has made more than 190 national television appearances on “FOX&Friends,” “Inside Edition,” “Morning Express with Robin Meade,” FOX Business Channel, “Rachael Ray” and more.

He travels the country making appearances as a brand ambassador and spokesperson, and contributes expertise to hundreds of popular magazines and online media outlets each year.


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