‘Today’s Homeowner’ Expands Streaming Footprint with IMDb TV, Xumo and Pluto TV

“Today’s Homeowner” hosts Danny Lipford and Chelsea Lipford Wolf, standing in front of a house

Mobile, AL (March 16, 2021) Danny Lipford’s Emmy-nominated, nationally syndicated television show, “Today’s Homeowner,” is expanding its viewing opportunities once again.

The popular half-hour home improvement show is in its 23rd broadcast season and airs weekly across 90% of the U.S. as well as in Canada.

Additionally, consumers can stream past seasons of “Today’s Homeowner” on Crackle, Tubi, and 3 newly added platforms: IMDb TV, Xumo and Pluto, making the show available to 185 million monthly active users.

PlatformMonthly active viewers
Crackle30 million
Tubi33 million
IMDb TV55 million
Xumo24 million
Pluto TV43 million

 

All of these streaming platforms follow the ad-based video on demand model (AVOD), making the content accessible to consumers for free, and without requiring a subscription.

In addition, Xumo has added a “Today’s Homeowner” linear channel (channel 476) broadcasting 24/7 episodes.

What does this mean for home improvement fans? DIYers can take “Today’s Homeowner” with them wherever they go, watching over 500 full episodes across 22 seasons on demand with any connected device.

And, with streaming consumption across all video options up more than 74% over last year, (Nielsen’s Total Audience Report, August 2020) combined with the appetite for quality home improvement information and inspiration, homeowners and home industry advertisers alike are set to benefit from this added accessibility.

President and host of “Today’s Homeowner,” Danny Lipford, stresses the importance of meeting homeowners where they are in their media landscape.

“I’ve always stood by the fact that people never get tired of good information,” says Lipford. “And being able to bring our trusted, practical DIY content to these streaming platforms only empowers more people to take that next step in maintaining and upgrading their homes. It’s a great move for homeowners, our business and for our sponsors.”

The half-hour home improvement show follows father-daughter host team Danny Lipford and Chelsea Lipford Wolf, as they work with real homeowners to tackle projects and share the successes and lessons learned along the way.

Weekly featured segments include “Simple Solutions,” which offers clever tips and hacks to solve common problems in the home, and “Best New Products,” which shows off the latest and greatest home improvement tools and gadgets.

Working as the exclusive father-daughter host team for syndicated home improvement TV in the U.S., Lipford and Wolf have a natural energy and on-camera camaraderie viewers love. Their lighthearted humor and practical joking keep the audience entertained as they inspire and empower audience members.

With Lipford’s 40+ year remodeling career, combined with Wolf’s eye for upcycling and creative design, viewers will leave each episode with information they can immediately put to use in their own homes.

About Today’s Homeowner Media

Today’s Homeowner is a trusted home improvement authority delivering fresh, original, practical advice to consumers across diverse media platforms including the top-rated, nationally syndicated “Today’s Homeowner” television show, now in its 23rd season, and its radio counterpart, the nationally syndicated “Today’s Homeowner” radio show.

Additionally, the media brand hosts the top home enthusiast destination website, TodaysHomeowner.com, the weekly “Today’s Homeowner” Podcast, robust social media channels and the award-winning lifestyle blog and web series, Checking In With Chelsea.” 3 Echoes Productions, the professional production arm of the brand, serves an impressive national clientele with expert video services.

Host and founder of the brand, Danny Lipford, is among the most respected and sought-after home improvement experts in the country. With over 200 national television appearances, Lipford travels the country as a brand ambassador and spokesperson and contributes his trusted expertise to popular broadcast, print and digital media outlets each year.

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