This content was originally published on and has been republished here as part of a merger between our two businesses. All copy is presented here as it originally appeared there.
Briggs’ 1930s pastel toilets were marketed under the name “Beautyware.“
(Photos: Arcalus Archives)

When bathroom fixtures transformed from solid white porcelain to an array of decorative colors at the end of the 1920s, these punchier versions quickly became popular bathroom accessories. The trend would appear in bathrooms across the U.S. by the early 1930s, and remained in fashion for decades-at least through the 1970s. A look at advertisements from each era highlights how designs on technicolor fixtures would change over time. Who would have thought that matching toilets to the tile and wallpaper would have been so popular?


Ming Green was the name of this color in American Standard’s early color repertoire. It made a bold Art Deco statement when paired with mauve and peach tiles, as in this advertisement from the early 1930s.
The Streamline era ushered in some of the most modern toilets ever created. This pale blue design by Briggs remains highly collectible today-although the 1936 ad copy exclaiming, “As easy to clean as a Porcelain Platter“ might give folks some pause.


By 1940, close-coupled toilets in bright colors were the norm, like this outstanding bathroom suite in baby blue.


The early 1950s saw an explosion of bathrooms with pink toilets, tubs, and sinks and walls tiled in shades of gray-like this textbook example.
Arcalus Archive
At the end of the 1950s, colors became richer, like this striking teal, and the latest innovation involved toilets bolted to the wall-technology that claimed to make cleaning easier (note the mop beneath the toilet at right).


A 1960s grooviness (as well as an updated edgy design for toilets) is evident in the turquoise fixtures of this American Standard ad from 1968, billed as the height of bathroom fashions at the time.


While it’s hard to imagine this color combination being well-received today, Kohler’s pairing of acid green, lime yellow, and cherry red in this 1970s-era advertisement was considered cutting-edge at the time.
Editorial Contributors
avatar for Old House Journal

Old House Journal

Founded in 1973, Old House Journal is the original authority when it comes to old-house restoration, traditional house styles, period kitchens, bath & kitchen restoration, DIY projects, gardens & landscaping, and more-- from Colonial and Victorian through Arts & Crafts and Mid-century Modern homes.

Learn More