American Standard was founded in 1929, giving it nearly a century of experience manufacturing furnaces, air conditioners, and other home heating and cooling systems. It’s well-known in the industry for its affordability, although it doesn’t fall short on quality, durability, or efficiency.
The average cost of an American Standard furnace is around $5,850, and most of its furnaces fall between $2,700 and $9,000. Many of the company’s furnace options are more affordable than you’ll find from the company’s competitors, especially at equal efficiency ratings.
We’ll go through the variables that impact the actual price you’ll pay for an American Standard furnace. You should also plan for professional installation, which will influence the cost as well.
- American Standard furnaces are generally cheaper than other competitors’ but just as high-quality.
- The company carries 13 different furnace models to best fit your home’s size and your desired efficiency.
- All of American Standard’s furnaces run on natural gas.
What Is the Cost of an American Standard Furnace?
American Standard’s furnaces are generally lower in cost than similar models offered by competing brands. The total cost you’ll pay will depend heavily on the model you choose. Each model has a different combination of size and efficiency that impacts the price tag.
American Standard Furnace Cost by Model
The price you’ll pay for your American Standard furnace depends heavily on the model you choose. The company carries 13 furnace models, all of which are gas-fired. They fall into three categories:
- Silver Series
- Gold Series
- Platinum Series
The table below includes a quick look at the pricing and efficiency rating — using Annual Fuel Utilization Efficiency (AFUE) — for each model offered by American Standard.
| Model | Fuel Type | Efficiency Rating (AFUE) | Installation Cost |
| American Standard Platinum 95 Furnace | Gas | 97.3% | $6,900-$9,000 |
| American Standard Gold S9V2-VS Furnace | Gas | 97.0% | $6,900-$9,000 |
| American Standard Gold S9V2 Furnace | Gas | 96.0% | $6,900-$9,000 |
| American Standard Gold S9X2 Furnace | Gas | 96.0% | $6,900-$9,000 |
| American Standard Silver L9X1 Ultra-Low NOx Furnace | Gas | 95.0% | $4,800-$6,900 |
| American Standard Platinum 80 Furnace | Gas | 80.0% | $2,700-$4,800 |
| American Standard Gold 80V Furnace | Gas | 80.0% | $2,700-$4,800 |
| American Standard Gold S8X2 Furnace | Gas | 80.0% | $2,700-$4,800 |
| American Standard Silver S9X1 Furnace | Gas | 96.0% | $4,800-$6,900 |
| American Standard S9B1 Furnace | Gas | 92.1% | $4,800-$6,900 |
| American Standard Silver S8X1 Furnace | Gas | 80.0% | $2,700-$4,800 |
| American Standard S8B1 Furnace | Gas | 80.0% | $2,700-$4,800 |
| American Standard Platinum S8V2-C Furnace | Gas | 80.0% | $2,700-$4,800 |
How Much Does an American Standard Furnace Cost Vs. Competitors?
American Standard furnaces are generally more affordable than comparable products from the company’s competitors. The company may not provide the best efficiency ratings for all of its products or the best warranty coverage, but the price for the value is still quite good.
The table below includes some key information about American Standard products and how it compares to what you’ll find from other popular HVAC companies that come with higher costs.
| Brand | American Standard | Lennox | Trane |
| Premium Unit Cost | $6,900-$9,000 | $8,000-$10,500 | $8,500-$13,500 |
| Low-End Unit Cost | $2,700-$4,000 | $5,000-$7,500 | $4,800-$7,600 |
| Top Efficiency Rating | Up to 97.3% | 99.0% | 97.3% |
| Additional Features | Modulating, two-stage, single-stage furnaces | Variable speed, two-stage, single-stage | Modulating variable speed, two-stage, single-stage furnaces |
| Warranty Coverage | 10-year parts warranty (limited) | 20 years for heat exchanger, five to 10 years for compressor, five to 10 years for parts | 10-year parts warranty (limited) |
Which Factors Impact American Standard Furnace Costs?
The range of pricing you’ll see from American Standard is quite broad, spanning from $2,700 on the low end up to around $9,000 for the company’s premium products. The price primarily varies based on the unit size and efficiency rating. We’ll go through those, as well as some other factors that determine your price.
Unit Size
Furnaces are usually sized in BTUs (British thermal units), which measure how much power the unit can output. Larger homes will need higher BTU furnaces. You’ll naturally pay more for larger units as they come with bigger and more expensive parts.
Your HVAC installation company should be able to size your system appropriately for your home to maximize comfort and efficiency while keeping up-front costs as low as possible.
Efficiency Rating
The efficiency of furnaces is usually expressed as an AFUE rating — a measure of the percentage of fuel going into the furnace that is actually converted to heat for your home. Higher-efficiency furnaces will always be more expensive because they include higher-performance components like better insulation to prevent heat loss to the environment and additional heat exchangers to recapture losses to exhaust.
While up-front costs are usually higher for furnaces with better AFUE ratings, greater efficiency can cut fuel costs and save you money over time.
Installation and Labor
Every HVAC company will charge a different amount for installation labor, so the furnace installer you choose will likely affect your pricing. Additionally, some installers may offer discounts on equipment to help keep costs down and get your business.
Maintenance and Repair
Maintenance and repair costs are significantly cheaper than full replacement costs. While you might pay an average of $5,850 for a new American Standard furnace, you will pay an average of around $200 for routine maintenance annually and between $100 and $2,000 for repairs or replacing parts.
Ongoing maintenance might seem expensive, but it’s a good way to keep your system running smoothly and minimize the risk of having to replace your unit altogether.
Location and Climate
Homeowners in more expensive areas will usually pay more for installation labor to keep up with the cost of living, so your location can affect your American Standard furnace pricing within the ranges mentioned above.
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Additional Features
American Standard doesn’t have some of the higher-end features that you might expect from more expensive companies. However, there are some features you can look out for on its furnaces that could help you decide which model is right for you. We’ll include a quick list of the furnace features from this manufacturer below:
- Communication Technology: Some American Standard heating systems are compatible with AccuLink technology, which lets you monitor and control your living space temperatures from your phone.
- Flexible Temperature Control: Some models are compatible with heat pumps and air handlers, which allows you to use the latter for low-grade heating and the former only when temperatures need to be significantly raised. This helps maximize indoor comfort as well as efficiency.
- Silent Operation: Many of American Standard’s furnace bodies are built with thick steel cases to reduce noise and limit distractions in your home.
- Variable-Speed Blower Motors: Variable-speed blower motors mean your system can control how much warm air is blown into different parts of your living area. This feature from American Standard means you can optimize comfort while improving overall system efficiency.
- Comfort-R: The Comfort-R feature comes with some furnaces from American Standard and lets you control your indoor humidity for greater comfort and efficiency from your HVAC system.
How To Save on American Standard Furnace Costs
Although American Standard’s heating and cooling equipment is more affordable than you’ll find from many high-end competitors, furnace prices can still total around $9,000, so most homeowners will understandably look for ways to save when purchasing a new furnace. We’ll include some tips for saving on your furnace below:
- Carry Out Routine Maintenance: One of the best ways to minimize your long-term furnace costs — repairs and replacements — is to carry out routine maintenance. Replacing air filters regularly, cleaning your ductwork, and getting moving parts lubricated during scheduled preventative maintenance will all help improve how efficiently your equipment functions. With greater efficiency, a smoothly running furnace will last longer, reducing the need for replacement, and operate more efficiently, reducing the need for costly repairs.
- Choose a Higher Efficiency Rating: Choosing a furnace with a high efficiency rating — above 90% — will cost you more up front but will very likely save you money over time. More efficient furnaces burn less fuel for equivalent heating capacity. A difference of just a few percentage points in the AFUE rating can mean significant savings in the long run. Since American Standard only manufactures gas furnaces, you’re already going to get a higher efficiency rating than an oil furnace, which averages around 80%, but optimizing for efficiency will reduce your ongoing home heating costs.
- Get Multiple Quotes: We suggest getting at least two or three quotes from installers in your area and comparing them based on price and value. Some companies may offer discounts on American Standard products or charge lower labor fees to get your business.
- Look for Rebates and Tax Credits: Finally, you can save up to $1,000 on Energy Star-certified American Standard furnaces by taking advantage of local energy efficiency rebates and tax credits. You can check the Database of State Incentives for Renewables and Efficiency for more information on what’s available in your area, or check directly with your state, municipality, and utility companies.
So, Are American Standard Furnaces Worth the Cost?
American Standard is a reliable company that serves the home heating and cooling industry. It’s best known for coupling affordability with quality, and it’s considered a budget option for those who don’t want to compromise on their system’s longevity. The average American Standard furnace costs around $5,850, and the cost of most of their products falls between $2,700 and $9,000.
While American Standard furnaces are affordable and provide good quality, there are some things to consider before choosing this company. First, it only manufactures natural gas furnaces. If you don’t have access to natural gas lines, you won’t choose this furnace brand.
Second, its warranty coverage isn’t ideal, offering only a limited parts warranty for 10 years. Finally, the efficiency provided is good at 97.3%, but its furnaces aren’t quite as efficient as the top-of-the-line options from companies like Lennox, which hit 99% efficiency.
If you’re looking for more information on the brand’s cooling options, read our detailed American Standard air conditioner review.
FAQs About American Standard Furnaces
How much does it cost to install an American Standard furnace?
The average cost for a new American Standard gas furnace is around $5,850, but you could pay anywhere from $2,700 for the budget options up to $9,000 for the high-end, premium furnaces. These prices include equipment and labor.
How long should an American Standard furnace last?
On average, you can expect an American Standard furnace to last between 15 and 20 years, which is the industry standard. The overall quality is good but a bit lower than what you’d find from high-end manufacturers like Lennox, so you may need repairs or parts replacement sooner than you would with other brand names.
You can extend the life of your American Standard furnace by scheduling preventative maintenance at least once per year before heading into winter and by carrying out your own maintenance like replacing air filters to optimize airflow.
Is American Standard the best furnace?
In our opinion, no, American Standard doesn’t make the best furnaces. The quality from this company is good, and the prices are even better, but the efficiency ratings and warranty coverage don’t match what you’d find from a more expensive company like Lennox. Lennox will be more expensive, on average, especially if you look at premium models from both companies or low-end models, in particular.
Carrier is a good example of a company that has similar pricing to American Standard but superior efficiency ratings and warranty coverages.
Is a new American Standard furnace worth the money?
If you need to replace your furnace, spending your money on equipment by American Standard will be a solid investment. The value-to-cost ratio is quite good, even though the warranty coverage isn’t the best you can find. Overall, American Standard furnaces are reasonably durable and should prove to be well worth the money, especially if you opt for one of the higher-efficiency models.
