Over the past several years, as the COVID-19 pandemic increased the time we spend at home, and rising interest rates dissuaded homeowners from moving, increased focus came to home improvements. Data from Harvard University shows that from the fourth quarter of 2020 to the fourth quarter of 2021, the average amount of money spent on home improvements across 48 of the largest metro areas grew by 5.5%. Census Bureau data shows that over a similar period, the median U.S. household income increased by 7.3%. That means that though home improvement spending is rising, homeowners are spending a smaller portion of their pay on renovations. 

In this study, Today’s Homeowner compared home improvement spending increases to income changes. For those large metro areas, we determined where homeowners spend more or less of their income on home improvements. These may include a variety of improvement projects, like updating flooring, changing out cabinets and more. Check out the Methodology section below for more details on our sources and analysis.


Main Findings

  • Metro areas show stark differences. In Oklahoma City, home improvement spending rose more than seven percentage points more than income between 2020 and 2021, while in Seattle, income rose more than nine percentage points more than home improvement spending.
  • Two Oklahoma cities (Tulsa and Oklahoma City) rank as the top two places where home improvement spending is increasing the most relative to income. 
  • Homeowners in Southern states are spending more on home improvements relative to their incomes. Meanwhile, those in large, coastal cities are spending less.
    • Eight of the top 10 places where home improvement spending is rising faster than incomes are in the South.
    • Homeowners in Seattle, New York, and Philadelphia are dedicating less of their pay to home improvements.

Where Home Improvement Spending Is Rising Faster Than Incomes

1. Tulsa, OK

Homeowners in Tulsa spent significantly more on home improvements than they used to. Between 2020 and 2021, home improvement spending rose more than seven percentage points more than income – the largest difference in our study by a significant margin.

  • One-year change in home improvement spending: 11.2%
  • One-year change in income: 4.1%

2. Oklahoma City, OK

Incomes in Oklahoma City rose by only 2.2% between 2020 and 2021 – the smallest increase across the 48 metro areas in our study. However, homeowners still put more money into home improvements. From 2020 to 2021, home improvement spending rose nearly six percentage points more than income.

  • One-year change in home improvement spending: 7.8%
  • One-year change in income: 2.2%

3. Richmond, VA

Virginia's capital ranks third in areas where home improvement spending is rising the fastest relative to income. There is a 4.6 percentage point difference between how quickly home improvement spending rose and how incomes changed between 2020 and 2021. 

  • One-year change in home improvement spending: 8.7%
  • One-year change in income: 4.1%

4. Las Vegas-Henderson-Paradise, NV

From 2020 to 2021, the average amount of money homeowners in Las Vegas spent on home improvements increased by nearly 9%. Meanwhile, income lagged. The median household income in 2021 was roughly $63,400 – only about 4% higher than in 2020. 

  • One-year change in home improvement spending: 8.7%
  • One-year change in income: 4.3%

5. Salt Lake City, UT

From 2020 to 2021, home improvement spending in Salt Lake City grew by 9.2%. With median household incomes increasing by 5.5% over the same time, the rise in home improvement spending is up nearly four percentage points relative to local pay. 

  • One-year change in home improvement spending: 9.2%
  • One-year change in income: 5.5%

Where Are People Spending Less on Home Improvements?

The places where people are spending less on home improvements are expensive cities that had an exodus of residents in recent years. Housing is more expensive in these metro areas, and people are more likely to rent than own, decreasing the need to take on home projects. 

Seattle ranks as the No. 1 metro area where homeowners are spending less on home improvements relative to income. Census Bureau data shows that from 2020 to 2021, the median household income in Seattle grew 12.0%. Home improvement spending rose only 2.7% over the same time.

In two other large cities, New York and Philadelphia, the average amount spent on home improvements dropped 4.8% and -0.4%, respectively. With incomes rising slightly, New York and Philadelphia rank as No. 3 and No. 4 in home improvement spending declined relative to incomes. The table below shows the 13 U.S. areas where the difference is greater than 5%.


Methodology

Today's Homeowner looked at data for 48 of the largest U.S. metro areas to find where home improvement spending is rising faster than incomes. We considered two metrics:

  • Change in home improvement spending. This is from Q4 2020 to Q4 2021. Data comes from Harvard University's Joint Center for Housing Studies. 
  • Change in median household income. This is from 2020 to 2021. Data comes from the Census Bureau's 1-year American Community Survey. 

Using those two metrics, we calculated the percentage point difference in how home improvement spending changes relative to changes in median household income.

Read also: Price of Installing Hardwood Floors

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Editorial Contributors
avatar for Stephanie Horan

Stephanie Horan

Lead Data Analyst

Stephanie Horan is a lead data analyst and journalist for the research team at Today’s Homeowner. Stephanie is a Certified Educator of Personal Finance (CEPF®). Beginning her career in asset management and transitioning to data journalism, she is passionate about bringing data to life and empowering individuals to make informed home buying and home improvement decisions.

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